Pricing strategy
A detailed review of recent sales, active competition, buyer behavior, and your home’s specific features.
Midlothian · Chesterfield · Greater Richmond
Thinking about selling? Start with a strategy—not a sales pitch.
Understand what your home may be worth, which improvements could matter, and how I would position it to attract the strongest possible offer.
The Yeatman Group | Long & Foster Real Estate
Your personalized starting point
What could your home sell for?
An online estimate cannot see your upgrades, condition, lot, competition, or timing. Share a few details and I will prepare a personalized review with no pressure and no obligation.
Personally prepared by JessicaNot an instant computer-generated estimate.
Complimentary seller guide
Price with a plan—not a guess.
My RVA Home Seller’s Preparation & Pricing Guide gives you a practical starting point for preparing, pricing, marketing, and evaluating offers on your home.
Inside the guidePreparation, evidence-based pricing, the risks of starting too high, marketing, offers, and closing.
- Prepare with purposeFocus time and money on the improvements buyers are most likely to notice.
- Understand the pricing riskSee how starting too high can reduce activity, extend market time, create appraisal issues, and weaken leverage.
- Protect your netCompare the full strength of offers—not just the highest number.
2 daysTo secure the selected offer in a recent Collington East sale
Under 2 weeksFrom contract to closing in that same transaction
45 daysComplimentary post-closing occupancy negotiated for the sellers
Your listing plan
Prepared carefully. Presented beautifully. Managed personally.
Selling well is not one photograph or one open house. It is a coordinated plan designed around your home, priorities, and next move.
Staging guidance
Complimentary recommendations to help each room photograph well and feel inviting in person.
Professional presentation
Professional photography, video, floor plans, and drone imagery when appropriate for the property.
Targeted exposure
Digital promotion, social marketing, major real-estate platforms, and Zillow Showcase exposure when available.
Offer strategy
A clear comparison of price, financing, contingencies, timing, risk, and the true strength of each offer.
Hands-on coordination
Vendor support, showing management, feedback, regular updates, and contract-to-closing oversight.
Meet Jessica
Experienced leadership. Personal service.
I’m Jessica Taylor, a Virginia REALTOR® with The Yeatman Group at Long & Foster. I help sellers and buyers make confident decisions with a clear plan, thoughtful preparation, and steady communication.
Before real estate, I spent 22 years in leadership and owned a small business. That experience shapes how I serve clients today: I listen closely, anticipate details, explain the tradeoffs, and follow through from our first conversation to closing.
22 yearsLeadership experience
Local focusMidlothian, Chesterfield & greater Richmond
Client-firstAdvice built around your priorities
Seller case study · Collington East
A strong price was only part of the win.
The sellers needed an excellent outcome without giving up the flexibility to complete their move. Preparation, positioning, and careful offer analysis created both financial strength and breathing room.
$679,900Sale price
2 daysBefore accepting the selected offer
CashAt list price with contingencies waived
45 daysComplimentary rent-back for the sellers
Past results do not guarantee future outcomes. Every property, market, and offer is different.
Five-star Google reviews
What clients say about working with Jessica.
Clear communication, thoughtful guidance, and genuine care—from the first conversation through closing and beyond.
★★★★★
“Our home went under contract in less than four days thanks to her amazing marketing strategy, attention to detail, and guidance throughout the entire process.”
Lance SharpCollington East seller · Google review
★★★★★
“Thanks to Jessica my home in Collington just sold in 6 days! She guided me through every step in getting my home ready…”
Lisa SantryCollington seller · Google review
★★★★★
“Jessica made the process feel seamless, organized, and stress-free… I truly felt that she had my best interests in mind this entire process.”
Darcy ThompsonFirst-time solo homebuyer · Google review
The selling process
A clear plan from “maybe” to sold.
- 01
Consultation and value review
We discuss your goals, timing, home, and what a successful sale needs to accomplish.
- 02
Preparation and staging
We prioritize the work that matters and coordinate resources when you need them.
- 03
Pricing and launch
Your home enters the market with a thoughtful price and a polished marketing presentation.
- 04
Offers and negotiation
You receive a clear explanation of every term so you can choose confidently.
- 05
Contract through closing
I manage deadlines, communication, inspections, appraisal, and the path to settlement.
Local market knowledge
Focused on Midlothian and Chesterfield. Connected across Richmond.
Primary service across Midlothian and Chesterfield, including neighborhood-level knowledge in the communities local sellers call home.
- Midlothian
- Chesterfield
- Collington
- Collington East
- Moseley
- Brandermill
- Woodlake
- Bon Air
- Richmond
- Glen Allen
- Short Pump
- Henrico
Seller questions
Useful answers before you list.
How much is my Midlothian or Chesterfield home worth?
A reliable value opinion considers recent comparable sales, current competition, condition, upgrades, location, and buyer demand. I prepare a personalized review rather than relying only on an automated estimate.
What should I repair before listing?
Not every project produces a worthwhile return. I help you separate high-impact preparation from work that may cost more than it adds, then connect you with trusted resources when needed.
Should I sell before buying my next home?
That depends on financing, market conditions, risk tolerance, and timing. We can compare options such as a home-sale contingency, rent-back, bridge financing, or selling first so you understand the tradeoffs.
How long will it take to sell?
Timing varies by price range, neighborhood, condition, season, and competition. Your consultation will include current local activity and a realistic plan for preparation, marketing, contract, and closing.
Can I remain in my home after closing?
Sometimes. A post-closing occupancy agreement—often called a rent-back—may give a seller additional moving time. The terms must be negotiated and documented carefully.
Buying in greater Richmond
A clearer path to your next home.
Whether this is your first purchase, a move across town, or the home after your sale, I will help you understand financing, the search, inspections, negotiations, and closing before the decisions feel urgent.
Local home searchOffer strategyInspection guidanceContract-to-closing support
Choose your complimentary guide
No pressure. Just a clear starting point.